Arnott’s Biscuits / Santa’s Big Night

Our challenge was simple: encourage Australians to turn to an Arnott’s biscuit over the Christmas period (and especially for Santa) over our competitors. So, we created Santa’s Big Night, a feel-good Christmas spot that took to TV, social, digital and OOH in the month before the big day. Arnott’s saw a 4% uplift in YOY sales and the spot was awarded Australia’s most effective Christmas ad of 2017.