Visa / Where You Shop Matters

After drought and bushfires had ravaged much of regional Australia, Visa Australia used Christmas as an opportunity to localise the global Where You Shop Matters campaign to do good. Partnering with Buy From The Bush, Visa profiled some of Australia’s many regional small businesses and created a directory of the best places to buy gifts from to support country communities. The campaign ran throughout metro Australia, and saw a quarterly uptick in Visa usage YOY, and more importantly increased investment in Buy From The Bush and the businesses they support.