Mastercard / Priceless

After a few years of Priceless being sidelined in Mastercard’s local comms, we had two problems to solve: make Priceless a known and memorable platform again, and give it meaning based in the truth of the product - that Mastercard is the most secure way to pay. So, we created a campaign showing the small moments of connection and gratitude that Australians were no longer taking for granted in a Covid-filled year, and reminded our audience how Mastercard made them possible.